Public perception of your business is highly important.
Increased media coverage and the proliferation of self-build, design and home improvement programmes in recent years
has led to home owners becoming far more particular about whom they employ around the house and what they expect
for their money in terms of craftsmanship and general professionalism.
Many make a recognised Trade Association their first port of call, as they know it is the quick and easy way to find a list of
Reliable, Trustworthy and Vetted Tradesmen.
They also look for evidence of membership to trade associations and other trade bodies such as
Businesses displaying logos such as the FairTrades ‘Scales of Justice’ logo on advertisements, vans and stationery are taking
full advantage of this fact.
In today’s economic climate, customers also want reassurance that their financial investment is protected.
FairTrades members are able to offer an award winning Insurance Backed Guarantee on their work,
providing increased consumer satisfaction and confidence.
Home owners also look for the reassurance that association membership provides -
in the unlikely event of something going wrong they know that there is an organisation that they can contact for assistance.