Increased Consumer Confidence

Public perception of your business is highly important. Increased media coverage and the proliferation of self-build, design and home improvement programmes in recent years has led to home owners becoming far more particular about whom they employ around the house and what they expect for their money in terms of craftsmanship and general professionalism.

Many make a recognised Trade Association their first port of call, as they know it is the quick and easy way to find a list of Reliable, Trustworthy and Vetted Tradesmen. They also look for evidence of membership to trade associations and other trade bodies such as FENSA, CERTASS, TrustMark, and others.

Businesses displaying logos such as the FairTrades ‘Scales of Justice’ logo on advertisements, vans and stationery are taking full advantage of this fact.

In today’s economic climate, customers also want reassurance that their financial investment is protected. FairTrades members are able to offer an award winning Insurance Backed Guarantee on their work, providing increased consumer satisfaction and confidence.

Home owners also look for the reassurance that association membership provides - in the unlikely event of something going wrong they know that there is an organisation that they can contact for assistance.

To date, we have insured £5,474,954,431 worth of UK home
improvements, thats 1,504,022 jobs!

Our Find A Tradesman directory has helped produce
651,216 consumer reviews and ratings!


Fair Trades is the trading name of Fair Trades Ltd. Fair Trades Ltd is registered in England
Company Number 1813671. Registered Office is Suite 40B, Port of Liverpool Building, Pier Head, Liverpool, L3 1BY
General Enquiries: (+44) 0800 131 0123 - Membership Enquiries: 0800 131 0500 - Fax: (+44) 0800 131 0900